Post by account_disabled on Dec 21, 2023 8:47:36 GMT
Major disadvantages have been detected when talking about segmentation, but one aspect that could be evaluated is the difficulty of obtaining clear information about people's behavioral characteristics. Is market segmentation a cost or investment? If you were to answer this question, what would your argument be? Well, here we have to make you think a little. You need to know the people , which requires prior market research . OK, this was already mentioned in the article! What we had not said yet is that, to carry out this study, it is essential to put money at stake, that is, you have to pay to meet people.
According to this point, segmentation could be Special Data considered a cost. On the other hand, if we start to think about the comprehensive situation generated, we realize that segmentation requires an investment and that this can be recovered in a short time. Calm down, if you didn't understand, we'll explain it to you. It happens that by doing segmentation we reduce the probability of carrying out a marketing campaign so that no one sees it, or spending money on a product without knowing if the public is going to accept it. Segmentation guides the company's actions, reduces production and administrative costs.
Given that, it can be said that segmenting is an important investment. Furthermore, it can be said that, by doing a good market segmentation, it is possible to obtain more profits for various reasons. The company knows its target audience better. The company recognizes the needs of the group it chose to serve. A closer link is generated between the company and consumers. People better understand the reason for the company's existence. By getting this far, you will already have a defined position regarding segmentation.
According to this point, segmentation could be Special Data considered a cost. On the other hand, if we start to think about the comprehensive situation generated, we realize that segmentation requires an investment and that this can be recovered in a short time. Calm down, if you didn't understand, we'll explain it to you. It happens that by doing segmentation we reduce the probability of carrying out a marketing campaign so that no one sees it, or spending money on a product without knowing if the public is going to accept it. Segmentation guides the company's actions, reduces production and administrative costs.
Given that, it can be said that segmenting is an important investment. Furthermore, it can be said that, by doing a good market segmentation, it is possible to obtain more profits for various reasons. The company knows its target audience better. The company recognizes the needs of the group it chose to serve. A closer link is generated between the company and consumers. People better understand the reason for the company's existence. By getting this far, you will already have a defined position regarding segmentation.